Pomelo currently has over 100 Pomelo Partner locations Tap Try Buy orders make up almost half of Pomelo's online orders, with this percentage continuing to increase during Covid-19. Previously known as Pomelo Pick Up, Tap Try Buy lets customers order items online through the Pomelo app or website, select a Pomelo store or Partner location to try on their selected items, and only pay for the ones they want to keep. "With over 100 brands currently on our platform - including global brands like Vans and Converse, local heroes like Rally Movement and Matter Makers, and beauty brands like L'occitane - we're continuing to build a diverse brand portfolio to provide the best omnichannel experience for our users."Īs part of Pomelo's strategy to leverage its technological capabilities to differentiate itself from other fashion retailers in the region, the new app will highlight the brand's omnichannel features.
"We're thrilled to welcome Alexandra to the Pomelo team as we enter this next phase of growth as a multi-brand platform," said David Jou, Pomelo's CEO and Co-founder.
Prior to joining Pomelo, Schonfrucht held the position of Head of Buying at JD Sports in the UK, and previously led the buying department at Zalando SE in Germany. Pomelo has also appointed Alexandra Schonfrucht as Global Head of Third Party Brands to lead its growing third party team as the company begins expanding the assortment of brands available on its website and app. The rebrand marks Pomelo's transition from brand to fashion and lifestyle platform the company currently has hundreds of brands on its platform in Thailand and will be expanding its brand selection across other Southeast Asian regions in 2021. The new app also incorporates Pomelo's new branding elements including a refreshed logo. PoMelo File Explorer is a complete file management tool that lets you take control of each and every one of your documents, files, and apps stored on your. The redesigned app, launched 19th October, provides improved brand and product discovery, and creates more visibility for the platform's more recent initiatives, including its in-app exclusive livestream feature. 2, 2020 /PRNewswire/ - Pomelo, Southeast Asia's leading omnichannel fashion platform, has unveiled a major rebranding initiative, announcing a transition to multi-brand platform and launching an all-new app. Pomelo has also appointed former Zalando and JD Sports executive Alexandra Schonfrucht as Global Head of Third Party BrandsīANGKOK, Nov.The company currently houses over a hundred brands on the Thai version of its app and will be expanding its assortment of third-party brands across other regions in 2021.Pomelo has launched a new, redesigned version of its app, allowing for more third-party brand visibility.
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